Feedback & the Iterative Process
Year: 2022 Under Employment: Freelance Deliverables: Logo Concepts
PROJECT OVERVIEW
The IAAR felt that their logo was outdated and difficult to work with. They wanted to explore a modern lettermark logo, with a few concepts including an icon. The client didn't have strong direction on what they wanted at the beginning, so these logos were a fun exercise in ideation based on client feedback.
THE PROCESS
This project was intended as an exploratory process. While a new logo at the end of the process would be ideal, IAAR's main goal was to see a variety of options that could hopefully spark conversation and consensus on a new visual direction. Below is a glimpse into some of those explorations, along with client feedback and concept reinterpretations based on their input.