Logo
The team at Springside Athletic Club wanted a logo that felt both vintage and modern. Springside was presented with a number of options, including collegiate-looking emblems, country club crests, and even a re-imagined version of their original 1970's logo. They opted for a simple oval emblem with vibrant, contrasting colors.
Photography
Springside required photography to use on the website and promotional materials. While I was tasked with all final editing, two other photographers joined me for the on-site shoot.
Facility Graphics + Wayfinding
Springside Athletic Club has many exercise areas, including a running track, cardio room, field house, and tennis courts. They requested signage for both wayfinding and decoration, and also took recommendations on painting walls, support beams, and even the track itself to complete the branded look.
Xd Website Mockup (Interactive)
Springside did not have a website at the beginning of this project. Below is an Adobe Xd concept. Some areas were removed or reworked to accomodate the coding budget (such as the trainer slider), but much of the art translated to the final site.
Springside's current site has been rebuilt on a new platform, and is no longer a reflection of my interface design.
Merchandise
Springside requested a few items to sell in its pro shop. I handled the search and selection of items, preparing artwork, and approving proofs and samples.
*This project was done under the employment of 427 Design. Contributions shown above are entirely my own, unless otherwise noted.